A new report by PhoCusWright finds that there are significant differences in the nature of hotel reviews across hotel segments and even across specific travel websites. The study provides an in-depth analysis of nearly 1.9 million online traveler reviews across more than 50 social travel websites and is part of PhoCusWright’s Reviews & Sentiment, which is in it Social Media in Travel Series. The study analyzes key differences in review volume and sentiment by hotel brand star category and online travel websites. |
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