Rumor: Apple Separating AppStore Wheat from Chaff

Apple may launch as soon as next week a “Premium” AppStore focused on games and other “sophisticated” apps for the iPhone and iPod Touch, according to a report at Wired.

The premium section would largely be focused on apps priced at $20 and more, giving game makers a channel to offer more in-depth (and pricier) titles without getting lost in the clutter of free and $1 apps. The Wired report also speculates that creating a “velvet rope” within the AppStore ecosystem could make Apple’s mobile platform more attractive to enterprise software companies such as SAP, that would otherwise prefer to focus on the more business-user targeted BlackBerry phones.

Should the rumors of a new AppStore section for “serious” software prove true, look for the announcement to come at Apple’s media event scheduled to launch a new SDK and iPhone 3.0 software on March 17.