As the whole world is trapped in the web of iPhone and G1 mania, advertisers are taking the advantage of to attract target audience. Now, search advertisers are all set to take the help of this medium in their latest strategy to target the rapidly growing number of searchers.
Google’s mobile team announced a new advertising campaign that allows AdWords advertisers to target iPhone and G1 mobile phone users.
Today, as the number of mobile devices offering full web browsers is growing making it much easier for businesses to tap into the mobile market, which Google might want to dominate.
Earlier, the advertisers had to set up mobile ads and mobile landing pages for best results, but this new option enables advertisers to use existing text ads and destination pages on these new mobile devices.
“The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.”
“To target ads for G1 and iPhone, go to your campaign settings tab in your AdWords account. Then for the “Device Platform” option under “Networks and Bidding,” select “iPhones and other mobile devices with full internet browsers.” As additional devices that use full browsers enter the market, your ads will show on those phones, too. You can visit the AdWords Help Center for more detailed instructions and watch my video below for a quick demo. If you currently have an AdWords campaign running, by default your campaign will show ads on desktop and laptop computers, as well as iPhone and G1.”
Click on the following video and have a look at the summary of the new mobile program.
by Alexandra Kenin, from Google’s Product Marketing Manager for the Mobile Ads team.
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