It’s not everyday when the phone manufacturer officially leaks out bits and pieces of information. Sony Ericsson released an official press release with scant details about the Xperia Pureness. The official press photos confirm the phone has a transparent screen, confirming the leaked photos (which was nicknamed Kiki) a few months ago.
The press release also hints the phone being a fashion phone rather than a technological flagship. Just look at this description, “Xperia Pureness approaches the mobile phone as a work of art rather than technology.”