Elder Pharma records fastest growth in domestic market

With a 28% growth recorded in the year 2009, Mumbai based Elder Pharmaceuticals Ltd. emerged as the fastest growing pharma company in the country amongst the top 50 companies. Shelcal, the well-known brand from the company, registered a growth of 22%, alongwith Chymoral Forte (growth of 30%) and Formic-O (growth of 100%), the other two leading brands of the company, according to data released by ORG-IMS for the year ending December 2009. Elder Pharma is a leader in the Women Health Care segment with dedicated divisions catering to Women Health Care, Pain management/ wound care, and Nutraceutical therapeutic segments. The Company also has around 30 in-licensing agreements; one of the highest in the domestic market.

According to Mr. Alok Saxena, Director, Elder Pharmaceuticals Ltd. “A focussed approach on promoting key products and prioritising the market opportunities, helped achieve this growth. The Indian pharma market is showing significant growth and we are constantly evaluating to increase our share in the dynamic market. The rural markets have opened a new challenge and opportunity, and we are well-poised to cater to these markets as well. The in-licensed products have also been well-received in the market. We are happy that the strategy is working well.”