Shu Uemura is Saying Farewell to the U.S.

Shu Uemura uv Underbase Fluid Spf 20 pa++ Photo: Shuuemura-usa.com

I can’t believe the news I heard today. It seems that L’Oreal is letting go of the Shu Uemura line in the United States. According to WWD, L’Oreal Cosmetics  is closing all Shu Uemura US operations which took a 35% stake of the company in 2000.L’Oreal USA wants to focus more on the bigger luxury brands that has a greater presence in the U.S.

The president of L’Oréal USA’s Luxury Division, Carol Hamilton explained: “We love the brand, but it is a very small part of our portfolio.”

“It’s a simple decision after a very complex analysis: we have a very large portfolio, and we want to focus on growing the brands which have a larger presence in the U.S. market.”

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- Source : http://www.hotbeautyhealth.com