Madonna and child? Its a recipe for business disaster

Lourdes, don’t do it. Do you really, really want this? Just think about what the reality of working so closely with your mother might be.

I am talking about this week’s announcement that Madonna and her 13-year-old daughter are collaborating on a junior fashion line for Macy’s, the US department store chain. It’s not that it comes as a surprise to me. After all, the general consensus among celebrities is to stay young and be “down with the kids”, and they are relying on their adolescent daughters to do just this. It’s an omnipresent trend.