Bing Search Engine from Microsoft

Microsoft’s new search engine "Bing"

Earlier we heard enough publicity about new search engines like Wolfram Alpha and Cuil. But this time software giant Microsoft penetrates in the market with its unique search engine "Bing". Bing is set to launch on June 3.

Microsoft CEO Steve Ballmer demonstrated Bing Thursday at the “All Things Digital” conference in Carlsbad at Calif. He revealed Bing as a “decision engine” and is a search engine to replace its current Live Search product. He is set to launch an $80 million to $100 million campaign for Bing and hopes will help it clutch a bigger slice of the online ad market. Bing.com looks very different from Google with a picture on its home page that will be updated daily and the site also suggests more specific improvements to user’s queries.

It will offer more relevant search results, snapshots of search results, Web pages, color-coded search results and search tools on the left side of the page. Bing is also set up to organize search results in related groups rather than as a series of links. For example, a search for "fly to New York," may yield New York destinations like hotels, restaurants and museums as almost a guidebook page. The same search on Live.com generates straight individual links that users have to go through one by one.

See here "Bing" search engine work through