Reebok EasyTone Shoes: Better Butt or a Lotta Hype?

The latest athletic shoe 'innovation' to hit the mainstream market and media: Reebok's EasyTone shoe. The edgy commercial promises 'a better butt' as well as more toned calves and thighs. At around $100 a pair, you have to ask yourself: will these shoes buy me a better butt? Or is it just a whole lotta hype? My analysis ahead...

The Claim: "Get a better butt and legs with every step". Emulates walking on sand.

The Ad: "88% of men are speechless.
76% of women jealous.
EasyTone helps you get better legs and a better butt with every single step."

The Science. I've tried similar shoes to these. They were marketed as 'the better butt' shoe. But this is the first time I've seen a mainstream brand like Reebok bring the 'better butt shoe' to a mainstream market. After wearing shoes similar to Reebok's (simil....

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