Diet Fast? Good, Bad, Ugly of Taco Bell's Diet Menu.

Diet Fast! Fast food 'diets' pop up like daisies in springtime nowadays, but Taco Bell has taken their diet to a whole new arena: the drive-thru! No need to get out of your cozy car folks, if you can roll down your window, you can order up some yummy diet food. Or so we are told.

Fast food chain, Taco Bell has pulled out all the stops for their new marketing campaign. Reminiscent of Subway's "Jared" marketing campaign, Taco Bell brings us the Taco Bell Diet, aka the Drive-Thru Diet. Sounds like a joke, right? Well numerous television commercials, a full Taco Bell DriveThruDiet.com website, a Fresco menu and even a "it worked for me!" spokeswoman (Christine) tells us that Taco Bell execs are 100% serious about their "thinking outside the bun" idea. I knew I had to give this 'diet' a closer look. See what I found: the good, the bad and the ugly...

- Source : http://kblog.lunchboxbunch.com