What mean Seven Up Acronym?

What is seven up acronym meaning? Why is seached with SHAH RUKH KHAN's name?

Today seven up, the cold drink company launched "seven up acronym" a new flavour of seven up just like seven up lime.. like v hav pepsi lime.. similarly itx a new product. And may be in it commercial ad was given by King Shah Rikh Khan so people are searching like 'Shah Rikh Khan seven up acronym'.