The Sci Fi Channel undergoes brand reassignment surgery today to become Syfy (pronounced like Sci Fi), in an effort to attract new and different segments of the television audience, like, for instance, females of any age whatsoever. Let's be honest though - they could call Sci Fi the Robert Pattinson/Flattering Sweatsuits/Cupcake Diet Network, but the second I see Romulans and Klingons facing off over mineral rights, I'm switching back to The Bachelorette.
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