'Project Runway 100% Heterosexual-Safe!' Reinforces New Lifetime Campaign

Project Runway's long, litigious journey from Bravo birthplace to its new home at Lifetime Television for Decidedly Un-Ferosh Women ends on August 20th, when the fashion design contest debuts its sixth season. In order to ease their audience into the proceedings, the cable network created a promotional campaign that tweaks, ever-so-unsubtly, the image of Runway as a show made by and for Bluefly-wall-accessorizing BravoGays™.