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'Project Runway 100% Heterosexual-Safe!' Reinforces New Lifetime Campaign

Posted By Movieline on Jun 30, 2009   FROM: movieline.com report abuse

Project Runway's long, litigious journey from Bravo birthplace to its new home at Lifetime Television for Decidedly Un-Ferosh Women ends on August 20th, when the fashion design contest debuts its sixth season. In order to ease their audience into the proceedings, the cable network created a promotional campaign that tweaks, ever-so-unsubtly, the image of Runway as a show made by and for Bluefly-wall-accessorizing BravoGays™.

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