There's perhaps nothing a harried studio executive loves more than a bankable producer striding into his office, dispensing of the day's obligatory small talk, and beginning a pitch with a one-word title that sums up the entire concept in a tidy, possibility-evoking package. Scripts, after all, are like so thick, and the coverage on those scripts is, um, totally boring. But a sexily evocative one-word title, in its utterly efficient, almost magical simplicity, can activate a Gladwellian "blink" response in the decision-making center of the executive's brain, rendering the rest of the meeting a struggle to ignore the blinding green light that's suddenly strobing in his field of vision and suppress the urge to yelp, "Sold!" before the actual pitch is complete.
|
Post new comment