Great Moments In Development: How DreamWorks Found A Movie Inside The View-Master

Perhaps seeking to build a slightly more family-friendly brand of toy-based blockbuster than the wrecking-ball-betesticled, deadly-whorebot-laden one that's currently dominating the box office, DreamWorks is in negotiations with Mattel to buy the film rights to the View-Master -- everyone's favorite childhood slide-viewer -- and has convinced Transformers writers Alex Kurtzman and Roberto Orci to come on board to produce the project. In an admiring nod to the kind of brave, out-of-the-box thinking necessary to go searching for a potential movie franchise in something as unconventional as a chunky red photo-viewing toy, Movieline is posting a recreation of the moment that led the mavericks at DreamWorks to chase their View-Master muse.