1
Votes

Great Moments In Development: How DreamWorks Found A Movie Inside The View-Master

Posted By Movieline on Jul 08, 2009   FROM: movieline.com report abuse

viewmaster old.jpgPerhaps seeking to build a slightly more family-friendly brand of toy-based blockbuster than the wrecking-ball-betesticled, deadly-whorebot-laden one that's currently dominating the box office, DreamWorks is in negotiations with Mattel to buy the film rights to the View-Master -- everyone's favorite childhood slide-viewer -- and has convinced Transformers writers Alex Kurtzman and Roberto Orci to come on board to produce the project. In an admiring nod to the kind of brave, out-of-the-box thinking necessary to go searching for a potential movie franchise in something as unconventional as a chunky red photo-viewing toy, Movieline is posting a recreation of the moment that led the mavericks at DreamWorks to chase their View-Master muse.

Read Full Story from movieline.com
Tags :

Post new comment

  • Allowed HTML tags: <a> <strong> <ul> <ol> <li> <table> <tr> <td> <tbody> <embed> <object> <param> <b> <p> <i> <div> <h3> <h4> <br> <img> <style>
  • Lines and paragraphs break automatically.

More information about formatting options