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BMW 3D Interactive Building Projection - The Coolest Outdoor Ad

Posted By techblogLAT on Jun 01, 2010   FROM: collthings.co.uk report abuse

BMW advertising gurus have done another cool job with the companies new "Joy" campaign.

BMW has used two buildings for a massive, unique 3D projection display right in the middle of downtown Suntec City. Talk about cool!

BMW  JOY 3D, BMW 3D Building Projection

Two massive hands appear to disassemble the structures and rearrange them for their own diabolical, Joy-soaked plans. You can hit the jump to see the whole shindig for yourself.

BMW has always been innovative when it comes to its marketing and this trend continues with the BMW JOY 3D Interactive 3D Building Projection. Watch this video as BMW transforms office buildings in Singapore from a symbol of work, into a symbol of Joy.

Read Full Story from collthings.co.uk

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