Thousands of people across China are getting married, believing that the date of 9 September 2009 will guarantee a long and happy union.
The date "nine, nine" sounds like the saying "jiu,jiu" in Chinese, which can be translated as "long lasting".
The fact it is also 2009 has made the day even luckier for many Chinese, the state-run China Daily newspaper says.
On 8 August last year there was a rush on weddings in China, as the number eight sounds like the word for wealth.
More than 10,000 couples are set to register their marriages at civil affairs departments in Beijing, Chinese media have reported.
A further 6,000 are expected to tie-the-knot in Shanghai, with the same number again seeking marriage certificates in the southern metropolis of Guangzhou.
Other large cities recorded at least 2,000 couples who have registered an interest in getting married, the report adds.
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