As the recent survey "Yahoo Is Counting on Apex" so the question is that can yahoo fend off the Google and Microsoft in new ad-sales system.
It is also a make-or-proposal. More than any other project, the advertising system Yang could be the last chance to mark the company's data was one of the founders in 1994 by Stanford University buddy David Filo. The culmination of a marathon effort by hundreds of engineers, the system code-named "Apex, for Advertiser Publisher Exchange will be unveiled at the annual Advertising Week conference in New York, which opens September 22. Apex" is to it is very easier to buy and sell ads, image and video banners, the chief source of revenue for most sites.
The core of the system is a free online market, where issuers, Yahoo and its network of partners, including the 784-newspapers with a simple "dashboard" to post an ad for the slots websites. Advertisers, with an anonymous data about visitors of the site, you can place ads in more potential buyers may in certain geographical areas, say the ads for minivans on married women aged 31 to 40 in Chicago, the metropolitan area. In a business that can reach potential buyers for Yahoo and partner sites.
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