As a part of email marketing, the vendor who wants to do business with low budget should move for best email marketing solutions. In case of small level, medium level or enterprise-level organization with low budgets should make a wise decision by choosing the email marketing solutions for cutting the budget. We cannot say that by reducing the cost the vendor is going to lose his customer. The fact is instead of doing business with high budget, the vendor can choose another option i.e. cost effective email marketing software.