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Search engines today recognize tricks such as Key-word packing, invisible keywords and cloaking. Many engines today have spam detectors and are looking constantly for over optimization procedures.
Of course, ethical search engine optimization techniques are labor intensive and time consuming but that is the way we prefer. As always technology has to take the blame for some of the practices deployed by search engine optimizers.
Each day sees a plethora of search engine optimization tools that promise to produce astounding results in a few hours. They only end up soaking the bandwidth of the search engine and its processing resources.
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