Increase Google Page Rank And Alexa Page Rank Explained

Google PageRank (PR)

Google PageRank could be divided into two types “toolbar PR” and the actual PR.

The Google Toolbar PR is the Google toolbar that is installed and enabled in your computer and gives you an idea of that particular pages rank only. It is somewhat the actual PR, however it is updated every 3 months or so. However in most cases it doesn’t reflect accurate reading.

Conversely, the actual PR is updated regularly. No one except a few Google insiders could tell you how frequently it’s updated. But the fact remains that it’s more often updated vis-à-vis the toolbar PR.

It is widely believed fact that when there a toolbar PR updates occur, the sites either attracts visitors or loses visitors. However, this is not true all.

The whole and sole update that could decrease your site visitors is Google’s algorithm updates. However, be rest assured this is just not done everyday. The algorithm is a complex formula that Google uses to rank website pages. Moreover, each page is examined from close quarters and not the website as a whole.

The algorithm update depends on the actual PageRank of each individual page and this helps arrive at the precise site page rank.

Ranking Factors related to Page Rank

Internal onsite linking: It is said that internal linking is more crucial than overall ranking. Also ensure that your linking structure is made easier for the spiders to crawl. Ideally, links should not be more than three clicks away from home/index page. Having clusters of related links within a section on your site will prove helpful.

Anchor text: The more precise the reference, Google will evaluate it and reflect it on related search queries.

Link farms : Google takes into account only pages with over 100 outgoing links. Overly linked pages are looked upon as link farms, and they are penalized by Google.

Strong tags and semantic content are important. Keep your content readable and useful. The anchor text of a link is more important than a high PageRank page.

Search rank: Give search rank equal importance as Page Rank. Keep looking for words you'd like to rank for. See what pages rank high in Google.

Alexa Ranking

High Alexa traffic is considered crucial for webmasters round the world. The data is assembled from Alexa Toolbars used by millions of web users. Certainly, Google rankings are important, but Alexa ranking can be a potential tool for attracting advertising revenue.

An invention of amazon.com, the rank helps many advertisers arrive at the website or blogs worth with regards to links. If your site is into selling ad space or links, alexa ranking can be a crucial tool in determining the prices.

A brief insight into Alexa’s traffic rankings Explained

• The rankings are totally based on the usage of Alexa Toolbars users only.
• Does not take into account global internet users
• The traffic rank is calculated on three months basis from aggregated traffic data from millions of Alexa users.
• The rankings are an amalgam of reach and pageviews
• Reach is measured in terms of number of unique Alexa users who visit a given site each day
• Reach also takes in to account the percentage of Internet users who visit a given site
• Pageviews means the total number of URL requests for a site each day
• Page views also means the total number of page views per user, per day by the visitors
• Ranking is calculated taking in to account both the users and pageviews
• Top level domains are only taken into consideration like www.made-from-india.com
• Subpages, or for that matter subdomains are not rated.
• Personal home pages are recognized with an asterisk (*)
• Sites having the same content are considered as the same site.
• Sites with low traffic rate (lower than 1,000 pageviews per month) may not be correctly ranked by Alexa due to statistical limits
• The central traffic rank showcased in the Alexa Toolbar is counted from three months of aggregate traffic data
• The movers and shakers list is changed on week to week basis
• Other factors can influence Alexa rankings as well. Sites like Amazon.com stand to gain because they are on the toolbar itself. Heavy toolbar use in countries like China gives Chinese sites better advantage.
• The best thing about this traffic ranking tool is to see to how your site has been performing 3 months back.

Tips to Increase Alexa Rankings

• First things First. Download the Alexa toolbar and keep browsing your site.
• Request a few friends to download the same and keep surfing
• Let your site have a more webmaster like theme.
• Indulge in webmaster forums which enable you to position your site in your signature.
• Pen articles about webmaster topics and start splashing on the web
• Optimize pages of your website keeping in mind alexa and connected phrases.
• Buy ads on search engines to boost traffic. Your Alexa traffic ranking will increase.
• Get going and write an article comprising tips in how to increase your alexa rankings.
• Then of course advertise the article on world’s largest network.
• Join an autosurf network where exchanges of Alexa credits can be done. However, the issue is that they are merely credits and not real visitors. This is something which business doesn’t look forward too.

However, do keep in mind that Alexa ranking is easy to manipulate.

The sum and substance being both the quantity and the quality of the traffic matters and whether you’ll able to convert those visitors, becomes the ultimate determining factor.