It's better new for the customer who do online shoping from relevant add and website. Google adsense now trying to put Ad-Only Search Boxes where no add displayed but user or visitor of your website can search for the add of their choice and go directly to the site for buy it online.
Now you don't have to misguide every time. Before many user have to real the manual and other compny product and so many feaatures list but by use of Ad-Only Search Boxes you can go directly to the proper website.
Google Ad-Only Search Boxes Preview
Users should be able to easily find the ad promised. Link your site to a page that offers the most useful information about a product or service in the ad. For instance, direct users to page, if they buy the advertised products, instead of a page description of complementary products.
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